Setting the foundation for success
In 2016, Brittany began the process of opening Tiny Feet Early Intervention. Early interventionists help children with special needs meet important developmental milestones by equipping the whole family with learning strategies and professional services.
Every business start-up has a long list of to-do’s to get off the ground. Applying for licenses and permits, setting up business accounts, and finding an accountant are just a few of the things on the “start your own biz” checklist. Along with the usual start up tasks, early intervention companies like Tiny Feet also have an additional set of state regulations and applications they must tackle. It would be a complicated year-long process for Brittany before she could get Tiny Feet open for business.
While many of the items on Brittany’s checklist seemed to involve waiting (sometimes for months) on things she couldn’t control, “Have logo designed” was one thing she could get moving on right away.
Sometimes a logo and brand identity can seem like just one more box to check on a never ending to-do list. Brittany, however, knew that creating an authentic and impactful first impression right from the start would be extremely valuable to her business.
FOR BRITTANY, BRANDING HER BUSINESS WASN’T JUST ANOTHER BOX TO CHECK OFF, BUT AN INTEGRAL PART OF TINY FEET’S FUTURE SUCCESS.
TEaming up with Tarva
Familiar with our work, Brittany approached Tarva to collaborate with her on Tiny Feet’s logo. Brittany knew Tarva would be a good fit to help her create a logo that reflected all the details that would make Tiny Feet a very special company.
“When I was thinking of starting an Early Intervention company,” Brittany said, “I wanted to have a professional but fun look. I wanted people to get to know us and at the same time have a cohesive brand. The more I thought about it, the more I thought [Tarva] would be able to create a logo for us that would do those things.”
At our discovery meeting, Brittany shared with me the in’s and out’s of early childhood intervention. She also shared the spirit that would embody the Tiny Feet brand. It was obvious that Brittany had a great deal of passion and excitement for loving and serving others—especially kids and their families. Before I got to work on the concepts, I helped Brittany set goals for the brand. Based on her vision, Tiny Feet's brand was to balance the playfulness for early intervention with the professionalism of her operations.
After reviewing three initial concepts, Brittany chose what best reflected the the balance she envisioned. From the start, Brittany loved the lively original hand-lettered script created just for Tiny Feet's logo. The blues in the color palette—navy and aqua—gave the designs the trustworthy and professional feel needed to create the balance we planned to achieve. These elements paired with her son’s foot prints gave the logo and brand the voice that speaks to both Brittany’s personality and that of her business.
“Christin really listened. It was both a very exciting and scary time for me with so many possibilities but so many unknowns. She listened to all these random details about who we wanted to be as a company.”
“She put ‘us’ into our logo. It’s absolutely perfect. She made this tiny start up have a presence and helped me get all the little details I didn’t even know I wanted.”
Brittany Zeller // Owner Tiny Feet Early Intervention
TINY FEET EARLY INTERVENTION IS GETTING NOTICED AND GROWING INTO THE BUSINESS BRITTANY ALWAYS ENVISIONED.
Brittany attributes a big part of her early success and growth to developing a successful visual brand with Tarva Design Studio. She keeps growing because of her team’s excellent service for families in the Upstate of South Carolina. Brittany has received rave reviews on her branding not only from families who have chosen to work with Tiny Feet, but also from South Carolina state employees who have taken notice of Tiny Feet’s growth.
You can follow along with the Tiny Feet team at TinyFeetEI.com.