A new brand for a growing business

Ferguson Builders

Logo, collateral, website


Time for a remodel 

Mark Ferguson has been building his business, Ferguson Builders, for a few years, and all that hard work is really paying off for his Greenville, SC based company. Ferguson Builders has developed a reputation as a trustworthy and reliable builder and remodeler. Mark’s built his business to be a strong competitor in the Upstate SC market, and really found his niche in custom home builds and high end remodels.


the challenge

With all this growth and development, Mark felt that Ferguson Builders had outgrown its existing logo design. The logo wasn’t reflecting the current voice that he and his team had worked hard to develop for his company. Mark wanted a new logo and visual identity that would fit more closely with his goals for the company and the direction Ferguson Builders is headed. Each home build and renovation by Ferguson Builders is unique, and the design and build of each are approached with creativity and integrity.

A new logo would need to communicate all this about Mark’s business—letting clients know that Ferguson Builders can handle any project and turn out amazing, high end results.   


THE plan

Mark and his wife Sherry, Ferguson Builders’ amazing office manager, shared all of this with me at our Discovery Meeting. As I listened to the Fergusons’ goals and vision for their new branding, I identified three different directions we could take that would each reflect Ferguson Builders' business personality. I then lead them through the design process to arrive at a new logo that really communicated what Ferguson Builders is all about and give them all the resources they would need to be able to start implementing the new look into the business.


THE results

After exploring initial concepts reflecting the three directions, we settled on this beautiful shield and word mark design. The Ferguson shield emblem communicates strength and integrity, and can be used as a stand alone element to represent the brand. I also added some custom elements to the word mark—furthering the high-end feel Mark was looking for. For the palette we narrowed in on shades of river blue, copper, slate, and marble to add elegance and to speak to custom elements found in Ferguson Builders homes.


From the initial contract to final delivery, Christin did a great job figuring out where we wanted our company to go.”

“She asked questions and listened to our feedback, met all the deadlines, and provided several amazing option for us to choose from—which made the decision process difficult, because we liked them all!”

Mark Ferguson  //  Founder & Owner  Ferguson Builders, LLC.


time to move in 

Ferguson Builders’ brand is now speaking to the right customers and conveying the creativity and strength that comes when you hire Ferguson to build you a new home. They’ve now “moved in” to their new brand—applying it to employee gear, promo materials, and even their new new office building! Beyond that, we’ve worked together to apply their brand to custom vehicle wraps, job site signs, and a full-custom website. 

I got to celebrate the launch of their brand alongside their amazing team at Ferguson Builders’ annual summer event. It was a perfect evening to celebrate a great company and hard-working team. You can follow along with the Ferguson Builders team at FergusonBuilders.com or on Facebook and Instagram.


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